Our Evil Plan

The definition of an “EVIL PLAN” is, quite simply, a great idea that the world isn’t quite ready for yet, or at least, doesn’t think it is.
As we count down (16 days to go) to our launch, this post really resonated. A lot of having an "EVIL PLAN" is really about having a vision for the change you want to see in the world. In our case, we don't want to hold anyone ransom for "1 Million Dollars". We would however like to change the way in which people's knowledge and expertise is recognised inside organisations. Automatically identifying peoples skills and expertise based on what they do isn't the worlds grandest "EVIL PLAN", but it is our little bit of creating meaning. To quote Hugh again:
9. I think human beings inherently want to do “Something That Matters”. I think it’s in our DNA. I think the people who say they don’t want do something that matters are liars. I also think having an EVIL PLAN constantly in the back of our minds– quitting our day job and opening a bar, writing the Great American Novel, whatever– is also in our DNA. EVIL PLANS is a meditation about finally waking the hell up and going off to do something meaningful.
I really recommend you read the full post, for those seeking to create meaning, a little bit of evil goes a long way.We are really excited about sharing the our "EVIL PLANS" with you in more detail over the coming weeks.